“DON’T SELL, MAKE THEM BUY”...a brilliant book by R Mukund, having a world of wisdom who has changed business organizations and transformed business leaders through his unique coaching style and consulting methodologies. He has literally poured his heart, the powerful insights on the sight of selling into this pocket sized book. We all talk of sales and there is aspect of selling in everything we do, and selling in organization is one of the most important facets but facing the customers is where the faultline starts. Most falter there and the sales ends before it could start...
"Highly recommend, Author has given practical stories to understand the sales, buyer mentality, how to address the situation and make sales simple"
"I really enjoyed this book on Selling that really simplifies the sales process for people (like me) who feel like they cannot be good sales people. As an NLP coach and trainer I could see how some of the suggestions related to building rapport, connection with the customer is such a fundamental thing. Mukund has used many stories and examples also to illustrate ideas and strategies. Classifications and definitions have also been simplified and explained very well. I was pleasantly surprised to see the illustrations and pictures as well. In sum, this book makes Sales sound like fun - it is not overpopulated with theories and complicated processes. It is a great read, and has made me excited about selling"
"Sales is not easy, but this book will make it feel so. A seasoned salesperson's learnings and experiences in a nutshell. Must-read for all those who have ever been in sales"
"Useful, no nonsense approach to sales basics. Must have on every manager's shelf whether you do sales or you do not. I wish they had included an index at the end."
"This book was a breath of fresh air when compared to the usual tribe of management books espousing habits and practices from a 20000 ft vantage point. The writing in itself was an easy read, hence allowing the reader to focus on the subject at hand rather than exerting an effort assimilating the information. Judging by the language, the conversational style and the tips and advice, I'd say this book is targetted at the ground level sales personnel dealing with customers on a daily basis. I have begun to consciously apply the suggestions in my daily role and am currently observing the outcomes... A great follow up book would be a similar ground level "how to" for sales managers..."
“The authors use their experience to show that business should be about ethics, dharma and more...“I passionately believe that companies with purpose last, brands with purpose grow and people with purpose thrive in uncertain times.”This quote by Leena Nair, the chief human resources officer of Unilever, from the book, Above and Beyond: How to Build Impactful Businesses, pretty much sums up the zeitgeist of the times. That is, it’s purpose that has to drive organisations and the earlier dictum of the three Ps — planet, people and profit — has to necessarily be accompanied by the fourth P of purpose.The three authors of the book, R Srinivasan, Shrihari Udupa, and R Mukund, take pains to emphasise that a company vision that focusses mainly on business-related goals and strategies does not normally include the interests of all stakeholders. At best, it addresses the shareholders’ interests in growing business and profits. But, organisation vision, which is limited to growing business, is somewhat ‘telescopic’. It needs to become wider to encompass people and the common good.
"What gives an organisation a greater chance of endurance and success ?A story goes that three men engaged in laying bricks responded differently when asked what they were doing: one said he was merely laying a brick; the second said he was building a wall; the third proudly smiled and said he was building a cathedral. A variant of this story, which appears in the book Above and Beyond: How to Build Impactful Businesses, possibly best describes the ethos of such an organisation.The authors argue that a business with a larger purpose, beyond just profitability and excellence, gives it a greater chance of endurance and success. Once the purpose is clearly articulated, it is easier to get people aligned to the goal as they find meaning in what they do. Then, the journey becomes as delightful as the destination."
"I agree with what the book endorses that “Human being does not live for only bread alone but Larger Purpose”. Even Materials have a soul, and so do human beings. Human being are not just to be merely there, but be meaningful. Humans are irreplaceable in heaven and earth. That is our Pride.This book is not only Widia Story but also has elements of “Human Drama” which every mankind will use to change their lives. We can notice that in Japan, we have our own “Larger Purpose” encompassing respect, trust and love for each other. Indians and Japanese may be alike in basic human values through dharma, pride and contribution to larger good"
"The book “Above And Beyond” written by highly accomplished and experienced practicing professionals is a very timely reminder of what is truly at the core of any business. One has long heard the heard the paradigm, “Culture eats Strategy for breakfast” but one has also seen that over the last two decades or so the extreme focus on short term financial performance coupled with unrealistic “valuations” has resulted in a completely distorted behavior pattern among business leaders and employees. We have almost made employees into schizophrenics who follow one set of values from 9 to 5 in the office and another set of values from 5 to 9 at home. The book explains how Culture is developed and sustained over long periods of time. The book is almost like a manual that covers organisations in all stages of development and suggests a detailed step by step approach that are easy for any manager to follow"
"Above and Beyond is a wonderful creation which describes more than it's title. It is a must read for those who are looking further than leading a business successfuly and building an institution successfuly "
"The holistic and pragmatic framework suggested by our authors is truly based on experential learning and resonates with the pace of the ever changing world we live in."
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